‘The Devil wears Fast-Fashion’ is a project about the modern epidemic surrounding fast-fashion and the addiction of consumerism. Using myself as a vehicle to express my concerns with the business model of Fast-fashion and how it is driving over-consumption and excessive waste. Fast-fashion cares only for trends and sales – not the world, demanding more and more, with more than $500 billion in value lost every year due to lack of utilisation and recycling*. I created characters to bring light to this problem and ask the viewer to challenge their own views and habits. *www.parliament.co.uk
